There are lots of Promoters -- maybe ten or so percent of the population, and life
is never dull around them. In a word, they are men and women of action. When a Promoter is present, things begin to
happen: the lights come on, the music plays, the games begin. Clever and full of fun, Promoters live with a theatrical
flourish which makes even the most routine events seem exciting. Not that they waste much time on routine events. In
work and in play, Promoters demand new activities and new challenges. Bold and daring at heart, and ever-optimistic
that things will go their way, Promoters will take tremendous risks to get what they want, and seem exhilarated by
walking close to the edge of disaster. Because of this, they make the very best trouble-spot administrators and
negotiators, and they can be outstanding entrepreneurs, able to swing deals and kick-start enterprises in a way
no other type can.
Promoters also have a hearty appetite for the finer things of life, the best food, the best wine, expensive cars,
and fashionable clothes. And they are extremely sophisticated in social circles, knowing many, many people by name,
and knowing how to say just the right thing to most everyone they meet.
Charming, confident, and popular, Promoters delight their friends and investors with their endless supply of
stories and jokes. At the same time, these smooth operators are usually something of a mystery to others. While
they live in the moment and lend excitement - and unpredictability - to all their relationships, they rarely let
anyone get really close to them. They have a low tolerance for authority and commitment, and are likely to leave
situations where they are expected to toe the mark, or where they must play second fiddle. Promoters understand
well the maxim, "He who travels fastest, travels alone," although they are not likely to be lonely for long,
since their boldness and sense of adventure tends to make them highly attractive to many other people.
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