Personality Test
George Washington - Guardian Supervisor (ESTJ) Mother Teresa - Guardian Protector (ISFJ) Albert Einstein - Rational Architect (INTP) Margaret Thatcher - Rational Fieldmarshal (ENTJ) Mikhail Gorbachev - Idealist Teacher (ENFJ) Eleanor Roosevelt - Idealist Counselor (INFJ) Elvis Presley - Artisan Performer (ESFP) Jacqueline Onasis - Artisan Composer (ISFP) Dolley Madison - Guardian Provider (ESFJ) Queen Victoria - Guardian Inspector (ISTJ) Walt Disney - Rational Inventor (ENTP) Dwight David Eisenhower - Rational Mastermind (INTJ) Thomas Paine - Idealist Champion (ENFP) Princess Diana - Idealist Healer (INFP) Charles Lindberg - Artisan Crafter (ISTP) George S. Patton - Artisan Promoter (ESTP)
Personality Test

Personality and Picking the President

Political candidates spend huge amounts of money through a long and grueling primary process to appeal to the voters of their party and win the right to run for President in November.  They hire pollsters, they craft policy statements, and they spend time cramming for debates.  In this scenario, it would seem each party would pick its best candidate - that is, the candidate that has the best chance of winning the general election in November.

This process does not work.  The candidate with the most articulate policies, better resume, or even heroic war record often loses the general election.  There is a far more reliable method by which either the Democrats or the Republicans can choose a November winner in July.  This method is so reliable, in fact, that it can be used to defeat a sitting president of the other party, and has a 100% success rate since at least 1900, the election with which we began our research.

What is the most reliable predictor of the November winner?

It all comes down to the candidates’ personalities.  That is, based on the personality theory developed by Dr. David W. Keirsey, and observing the candidates’ behavior, we can make a very educated prediction of the outcome of the possible November head-to-head matchups.

It's guaranteed.  More than a century of presidential elections prove it.

So, what’s the secret?  Here’s a clue:  Teddy Roosevelt, Franklin D. Roosevelt, John F. Kennedy, Lyndon B. Johnson, Ronald Reagan, Bill Clinton, and George W. Bush have it.  Alton Parker, Herbert Hoover, Alf Landon,  Wendell Wilkie, Thomas Dewey, Richard Nixon, Barry Goldwater, Jimmy Carter, Walter Mondale, Michael Dukakis, George HW Bush, Bob Dole, Al Gore, and John Kerry don't.

You might consider it an unfair advantage some candidates possess - in fact, it might well be the true "litmus test" of electability.  Using our knowledge of this fact and Keirsey Temperament Theory, we were able to call the past 2 winners well ahead of the election (and the Supreme Court).

Since the beginning of the televised election cycle and the Kennedy-Nixon debates in 1960, 5 of 8 elected presidents had this "unfair" advantage, and won every time.  And it's getting more lopsided.  Since the advent of cable news and 24x7 coverage of the candidates, 6 of our last 7 elections have been won by... the Artisan candidate - even when, in 1980 and 1992, the Artisan candidate had to defeat an incumbent president.  In fact, going back to 1900, where we began our research, an Artisan Democrat or Republican has never lost in the general election.

Elections Since 1960

Year

Winner

Temperament

Loser

Temperament

1960

Kennedy

Artisan Promoter

Nixon

Guardian

1964

Johnson

Artisan Promoter

Goldwater

Rational

1968

Nixon

Guardian Supervisor

Humphrey

Idealist

1972

Nixon

Guardian Supervisor

McGovern

Guardian

1976

Carter

Guardian Supervisor

Ford

Guardian

1980

Reagan

Artisan Performer

Carter

Guardian

1984

Reagan

Artisan Performer

Mondale

Guardian

1988

Bush-41

Guardian Protector

Dukakis

Guardian

1992

Clinton

Artisan Performer

Bush-41

Guardian

1996

Clinton

Artisan Performer

Dole

Guardian

2000

Bush-43

Artisan Promoter

Gore

Rational

2004

Bush-43

Artisan Promoter

Kerry

Idealist


So how does this affect the 2008 election outcome?

Here are the analyses of the candidates straight from Dr. David M. Keirsey and Keirsey.com (written over the course of the primary campaign season). These analyses are based on observation of the candidates over time, as well as in depth reading of both biographies written by others, and the candidates’ own writings and autobiographies:

 

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